Celebrating the new David Geffen Hall

First Republic commemorated the reopening of David Geffen Hall, which incorporated significant engineering improvements, accessible spaces, and artistic motifs throughout Lincoln Center.

As a gesture of support for a beloved client, First Republic would provide tagged glassware during the first month of performances.

Type

Co-branding

Role

Strategy
Concepting
Iteration
Production

Audience

Lovers of the symphonic arts

Challenges

How can I seamlessly integrate David Geffen Hall's new motifs (drama, beauty, and accessibility) with First Republic’s brand (personal, humble, and refined)?

First Republic and David Geffen Hall Branding

Research

The hall's new historical references and inclusive spaces inspired my design concepts.

Transparent Performance Rooms

ROse Pedal Motif

Reconfigurable Stage

Dancing Fireflies

Undulated Wood Panels

50 ft wall showing concert footage

New Lobby

Welcome Center

Third Historic and final remodel

Concepts

How will it be used?
Where will it be seen?
What are possible solutions?

Coming TOgether

1 / 3

Pantheon rose petals

In Ancient Rome, rose pedals would be thrown from the top of the pantheon during festivals. A homage to this dramatic and beautiful sight, the falling rose pedals has informed the theme of David Geffen Hall’s architecture and collateral.

2 / 3

Undulated wood panels

“The undulating wood panels are inspired by the mathematical shapes of sound waves. They reflect and diffuse sound, enhancing the auditory experience of acoustic performances on stage.” – Lincoln Center

3 / 3

Dancing “fireflies”

Minutes before the concert begins, a series of small chandeliers start to “dance”, moving up and down. Suddenly, they’ll retract and once they reach the ceiling, the maestro walks on stage.

First Republic: It's a privilege to serve you

More work

Yard sale